Taking Over CX Share Of Voice
Sitel Group needed to level up its share of voice and position in the BPO and contact center market.
65%
share of voice
400
articles
202K
sessions to site
Client
Sitel Group
Industry
Technology
Retail & CX
Insights
In Sitel's customers lay its opportunity to elevate and lead the conversation: economic and societal-driven shifts to shopping behaviors.
Idea
Morph Sitel’s narrative and PR program into conversations of national relevance.
NATIONAL RELEVANCE
In an ongoing corporate and thought leadership program, we continuously tied Sitel’s key service offerings and messaging platforms — customer experience, contact centers and brand loyalty — to national trends and issues. We leveled up the company’s narrative and reputation by leading industry-relevant conversations around the US job market, COVID-19 online shopping, the decline of physical retail stores, remote work and more.
IMPACT
For more than four years, we played a critical role in maintaining the leading share of voice in Sitel's competitive set and boosting its awareness and reputation through impactful coverage in outlets including Forbes, New York Post, MSN, Women’s Wear Daily, Managed Healthcare, Speech Tech Magazine and more.
