Establishing a Go-To Industry Resource
Gravy Analytics needed to boost its market position vs. competition that was being referenced more frequently in Tier 1 media.
28%
↑ branded search
290
articles
Client
Gravy Analytics
Industry
Retail & CX
B2B
Insights
The market was hungry for signals around the volatile retail sector.
Idea
Assert Gravy Analytics' executive and proprietary data insights around topical consumer behaviors.
AN INSIGHT-DRIVEN PRESENCE
Gravy Analytics was missing out on key industry coverage because competitors were faster to react to breaking stories with supporting data and due to an over-reliance on earned media.
To combat this, we launched an insight-driven communications strategy across paid, earned, shared and owned levers. We favored executive commentary, aligning to high-interest topics such as data privacy and established Gravy as pulse of industry health through proactive data on foot traffic at major retailers.
IMPACT
The program asserted a stronger Tier 1 media presence for Gravy — with consistent coverage across outlets including Forbes, Fast Company, MarketWatch, Retail Dive and Reuters — increasing its reputation, credibility and demand, with a 28% boost in branded online search.
