Driving A Discussion On Workplace L&D
Docebo wanted to become a leading voice on and elevate demand for corporate learning and training.
14
deals driven via PR
3X
↑ U.S. coverage
Client
Docebo
Industry
Technology
Workplace
Insights
The media wasn't talking much about workplace training, so Docebo would need to give it reason to.
Idea
Create mainstream conversations around career development and learning.
DEVELOPING & OWNING TRENDS
We inserted expertise from company executives into the news cycle by newsjacking all things training-related, from Sephora's diversity training program to Amazon's investment in tech training. We paired that with proactive outreach on our own consumer surveys to drive more of the kind of articles we wanted around America's workplace challenges.
IMPACT
The program shined a light and created urgency on the challenges Docebo could solve for businesses, boosting its U.S. media coverage 3x. Thanks to regular coverage in key trades influencing HR leaders along with business press, PR directly drove 14 leads to close as new business.
