Putting a FinTech Startup on the Map
Marco wanted to introduce itself to the startup world and sustain awareness around its financing tech.
FEATURES
TechCrunch + Bloomberg
30+
news articles
Client
Marco Financial
Industry
Technology
Fintech & Services
Insights
Funding was a perfect launchpad to drive more meaningful connection with target audiences.
Idea
Corporate storytelling around solving the global trade finance gap.
MISSION-DRIVEN NARRATIVE
We began with foundational work on strategic narrative and messaging, then pitched the larger corporate story under the funding hook. Post-launch, we sustained momentum by pitching incremental news focused on Marco’s growth, traction and true impact on SMBs in Latin America.
IMPACT
The launch was earmarked with a TechCrunch feature (something Marco's board wanted but felt was a long shot) and followed with 20+ hits in Bloomberg and other priority outlets, sharing Marco's technology in a way that mattered to its audience and leading its founders to share, "SHIFT was by far our best investment to date.”
