Helping Grow a Global Powerhouse
Crypto.com needed a partner to grow from small-but-mighty project to global powerhouse.
80M
users
3K
employees
4
years as AOR
Client
Crypto.com
Industry
Blockchain & Web3
Technology
Insights
With widespread skepticism, Crypto.com couldn’t build its own reputation up without doing so for the emerging crypto space.
Idea
A proof-focused campaign and all-out earned media effort.
WINNING OVER PRESS AND THE PUBLIC
We established Crypto.com as a serious project with real-world utility and momentum, first by winning over top trade press and building a base of credibility. We then pushed into crypto-skeptical mainstream business outlets by sharing proof points that told a bigger adoption story — debit card usage data, owned research on global crypto adoption, major partnerships showing industry traction and major company launches, including its exchange, NFT platform and investment arm.
IMPACT
We helped Crypto.com ride the crypto bull run of 2020-2021, gaining fanfare with brand coverage in top business, lifestyle and trade outlets, as well as weather the prolonged crypto winter with sensitive handling of media opportunities and messaging, helping it grow from 2M users to over 80M today.
