Cementing a Position as a Fintech Leader
Capital One needed to raise its brand profile with the fintech startup audience and for its talk at Money 20/20.
5K+
talk views
20+
targeted attendees
200+
social mentions
Client
Capital One
Industry
Technology
Fintech & Services
Insights
High-profile fintech event Money 20/20 was the perfect launchpad for awareness, but it would require aggressive outreach to gain attention there.
Idea
Maximize press and startup founder meetings, as well as post-event views of its speaking session.
MAXIMIZING EXPOSURE
To maximize the Money 20/20 opportunity, we executed significant pre-work, including personalized LinkedIn invitations for the Capital One Ventures speaking session and relationship-building with press to drive a full slate of media briefings.
IMPACT
Our event support drove a strong startup audience, with 20+ high-profile startup founders and follow-up streaming views of the Capital One Ventures talk at Money 20/20.