Earning Top Attention On Hiring
When hiring was vital to businesses during the "Great Resignation," Lever needed to quickly stand out as a leading hiring platform.
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articles
63%
articles with linkbacks
2022
successful exit
Client
Lever
Industry
Workplace
Technology
Insights
In Lever's challenge lay its opportunity: the recruiting market's tech and insights were a sea of sameness.
Idea
Position Lever as not just a provider, but a partner in tackling the hiring challenges no competitors were talking about.
NEW NARRATIVES & NEWS ASSETS
Uncovered via in-depth analysis and topic modeling, we helped Lever chart bold new thought leadership around the Great Resignation hiring market by focusing on three ownable topics: DEI’s impact on retention, job crafting and internal mobility.
To make it newsworthy, we executed a survey report series with fresh insights for media and lead-gen efforts, pitching each under embargo to target press. We maximized the reports and Lever's overall share of voice through newsjacking and corporate news pitching.
IMPACT
The thought leadership and media takeover — with features in Fast Company, Fortune, The New York Times, USA Today and more — boosted Lever’s SEO, awareness and authority with HR decision makers during this critical period. It built belief and value in the company, ultimately supporting its goal of an exit via acquisition by Employ Inc.
