Creating & Leading A Category
Specright needed to establish Specification Management technology as table stakes and position itself as the category leader.
#3
Fast Co. Most Innovative, Enterprise Tech
5
CEO speaking engagements
35
targeted articles
Client
Specright
Industry
Technology
Industrial
Insights
Awareness of the Specification Management category Specright created was lacking, along with urgency for adopting the tech.
Idea
A category education and third-party validation program.
CATEGORY & COMPANY VALIDATION
We started with foundational work to nail the category and company story, then told both often through earned media, industry speaking engagements and awards that combined Specright-led thought leadership and news with third-party validation to affirm the company's vision, capabilities and leadership.
IMPACT
With impactful award wins and a steady stream of targeted coverage and speaking opportunities, we helped educate the market on Specification Management, cement the category and gain recognition for Specright as a next-gen supply chain technology shaping the future of product manufacturing.
