Launching Unprecedented Tech
Brave needed help introducing its first-of-its-kind privacy-centric browser and growing a user base.
525%
↑monthly users
2K
articles
12B
impressions
Client
Brave
Industry
Blockchain & Web3
Insights
Changing longstanding behaviors would require significant education around the broader issues Brave was trying to solve.
Idea
A mission-driven public awareness campaign around browser privacy.
EXPOSING THE NEED
We leveraged Brave CEO's chops, as creator of JavaScript and co-founder of Mozilla, to shine a light on the next issue he was tackling: ridding the internet of invasive tracking and AdTech intermediaries. We publicized Brave's platform capabilities and Basic Attention Token (a first-of-its-kind crypto reward system for content creators) within this broader context.
IMPACT
The program helped catapult Brave’s brand equity in the market and achieve 525% growth in monthly active users, up from 8M, with 2,000 articles in the calendar year.
