Staying Ahead Of The AI Hype Cycle
Facing increasing competition and noise, H2O.ai needed to showcase a clear value proposition and that it was at the forefront of AI.
200
articles
90
organic mentions
Client
H20.ai
Industry
Technology
Artificial Intelligence
Insights
With media coverage on AI evolving fast, H20 would have to stay one step ahead of competitors in the news cycle.
Idea
Ongoing creation of high-value PR hooks to share H20's narrative frequently and maximize the sector's hype.
A NEWS PUSH
As AI news coverage heated up, we helped H20.ai with foundational narrative and media training work. With a strong company momentum story in place, we executed a series of embargoed pitches around news events including a joint launch of an AI Feature Store with AT&T and funding. We paired that with reactive and thought leadership pitching, including around an executive's book launch, to keep the company at the forefront of AI conversations.
IMPACT
The efforts secured widespread attention and mainstream coverage in target outlets including Forbes, Fortune, Reuters, Datanami, SiliconANGLE, TechCrunch, TechTarget, VentureBeat and ZDNet, and drove frequent organic media mentions, pushing H2O.ai out ahead of its competition.
