Boosting Sales & A Wellness Brand
With countless players pushing product, Wedderspoon needed to establish itself as the leading Manuka Honey brand for cold & flu season.
125%
↑ YOY revenue
700K
social impressions
1K
editorial articles
Client
Wedderspoon
Industry
Consumer
Insights
Though the Manuka Honey market was crowded, awareness of its benefits was limited — a gap Wedderspoon could fill.
Idea
An awareness and exposure campaign rooted in brand trust, delivered directly to audiences.
BOOSTING EXPOSURE & TRUST
We kept Wedderspoon top of mind, one channel at a time, in a “Fall WellBEEing” campaign that warmed consumer appetites for its products. We connected with key media and influencers online and in-person, tying Wedderspoon products to the latest wellness trends and hacks, then layered in paid amplification and sponsored editorial to extend campaign reach even further, boosting brand credibility through the endorsement of a renowned dietician.
IMPACT
The integrated campaign successfully put Wedderspoon’s name and products in front of new audiences and positioned it as the go-to for Manuka Honey, helping boost revenue 125% YOY during a key sales period and transforming the niche New Zealand-company into a trusted wellness brand.
