Building Community Connections
McDonald's has partnered with SHIFT to drive local brand affinity and forge community connections since 2012.
MILLIONS
of engagements served
LOCAL
brand love
Client
McDonalds
Industry
Consumer
Insights
McDonald’s needed to immerse itself locally and position itself as a community-oriented business to connect with audiences meaningfully.
Idea
Feel-good brand and product campaigns, plus reputation management, personalized for the New England and Empire State regions.
Cooking Up Brand Love
Through authentic storytelling across traditional and social media, events, activations, crisis support and more, SHIFT supports McDonald's local brand, promoting product launches, positioning the company as a choice employer and engaging with each restaurant’s local community.
Here are some of our favorite campaigns that continue to generate engagement across the region.
"Crew Member for a Day"
When McDonald’s faced a labor shortage during a critical time, we created new ways to showcase its work culture, boosting applications 34% YOY.
The Big Mac ATM
SHIFT launched a "McATM" to create buzz for new menu items, distributing free samples at a Boston restaurant and integrating paid, owned, social and earned media, driving a steady stream of customers wrapped around the block, billions of impressions and thousands of social media engagements.
Happy Meal's 40th Anniversary
We sent limited edition mailers to media and influencers to create sharable moments, featuring Happy Meal toys from the past that evoked the feeling of nostalgia. Combined with media relations, we spread awareness and boosted sales through 1.6M impressions and thousands of social engagements.
IMPACT
Through our countless campaigns and community activations, including giving back to the local communities, we've helped boost McDonald's local reputation and drive ongoing brand loyalty.
