GROWING CONFERENCE REPUTATION & TURNOUT
RSA Conference needed help building and managing its reputation as the world’ top cybersecurity conference.
15
years as AOR
500
media attendees
1K+
articles/year
Client
RSA Conference
Industry
Technology
Insights
Even leading industry events can't rest on their laurels.
Idea
Maintain event excellence and build excitement year after year.
CONFERENCE MANAGEMENT
For 15 years, SHIFT helped grow RSA Conference by building excitement about its theme and experience.
Our support spanned content strategy and development, thought leadership, top-tier media and influencer relations, and crisis and reputation management. We did event planning and served as critical on-the-ground support, including press registration, staffing the media room, coordinating 1:1 meetings between exhibitors, sponsors, speakers and press, and handling media requests.
And, from 2020-2022, as the conference dealt with crisis situations surrounding COVID-19, Monkeypox, crime in SF, diversity issues, and more, SHIFT supported with reputation management and kept the media focused on cybersecurity over crisis.
IMPACT
Under SHIFT’s management, RSAC 2023 (following years of cancellations, virtual events and postponements due to the pandemic) received over 1,300 unique articles and the SHIFT team managed nearly 500 media, analysts and bloggers onsite.
