Boosting Demand for Industrial Autonomous Vehicles
Pronto needed to exit stealth and grow its AV business in the risk-averse trucking and mining industries.
100+
articles annually
SALES
and inquiries directly via PR coverage
Client
Pronto
Industry
Technology
Industrial
Insights
With two sectors slow to adopt change, Pronto would need to change the conversion.
Idea
Corporate awareness and education, taking on the big issues faced in trucking and mining, showing how AVs can make a positive impact.
Building The Value Prop
We launched the company, priming press to write the story Pronto wanted through messaging work, owned content and embargoed briefings, then continued beating the value proposition into all communications, directly addressing issues facing autonomous tech at the time — false promises and the theater of safety — to establish relationships and coverage in business media and sharing deep-dives of Pronto's tech and education on the value of incorporating AVs with the vertical press who directly influenced customers.
IMPACT
The launch and ongoing PR campaigns have driven positive coverage for Pronto, helping it change the industry’s and potential customers’ minds about the value of autonomous vehicles and leading to direct sales and inquiries, through coverage in both top-tier and highly targeted outlets including Financial Times, TechCrunch, Business Insider, The Information, Pit & Quarry and Mining.com.
