PR Agency | Boston & San Francisco


	Times have changed. Whether you’re looking for enterprise technology Public Relations or consumer PR, the techniques of participation in the social media sphere are as critical to success as traditional media & analyst relations. Sure, we still write press releases and pitch reporters – we just do it differently: more effectively and more broadly. It’s not just about media relations anymore; it’s not about pitching the top 50 contacts of a musty list. PR today is about content creation and community relations. You need a public relations firm that lives and breathes social media, and knows how to interact with the blogosphere just as well as with the traditional media players. SHIFT doesn’t just use social media tools, we innovate them. They’re in our DNA, and they’re fast becoming the lifeblood of our clients’ public relations success. Coupled with a solid public relations strategy and tenacious execution, social media can be a game changer. Our PR staff knows social media cold, because they live it. Are there mistakes to be made in this bold new world? You bet. But to borrow a phrase from Chaucer, “nothing ventured, nothing gained.” Whether you need enterprise PR or consumer PR, SHIFT has the right mix of traditional and social media public relations chops. Let’s get busy.

SHIFT Communications is an award-winning, privately-held national public relations firm representing some of the best-known high tech and consumer technology brands, including Akamai, Novell, Quantum, RealNetworks and Shimano. SHIFT pioneered the world's first Social Media News Release and Social Media Newsroom, changing PR forever. SHIFT Communications' 100+ employees are located in the Boston, Mass. and San Francisco, Calif. metros. For more information on SHIFT’s high-tech public relations and consumer public relations, visit http://www.shiftcomm.com