Driving Leads With A Geo-Based Campaign
As opportunity and competition both skyrocketed, StageZero needed to drive sales for its COVID-19 and multi-cancer blood tests.
10
inquiries/hr.
300%
↑ site traffic
34
targeted articles
Client
StageZero
Industry
Health
Insights
With COVID-19 boosting local news consumption and healthcare interest, StageZero had a targeted opportunity.
Idea
Capitalize on global health trends in local markets to build awareness and urgency.
REGIONAL & NATIONAL PR
We built timely pitches around global health trends and issues, positioning StageZero's products and expertise in its priority territories. We also amplified brand awareness nationally with thought leadership aligned to StageZero's mission of helping people take a more proactive role in their health.
IMPACT
Through local product coverage and national brand visibility, site traffic grew 300% and interest in StageZero's tests increased, with 10 sales inquiries per hour directly following a Canadian TV (CTV) appearance.
