SHIFT CEO Todd Defren writes on his blog about Vine, Snapchat, and other micro-media applications:"The winners in this next stage of marketing will embrace the economy of narrative. The earliest winners will be the ones who can be most effective and comical, with low production value. My guess is that that first class will also impress us in terms of volume. Lots of vinelets (is that a word, yet?), all of the time. The next wave of winners will power-pack those 5+ seconds of video with higher production values and animation. What's your 6-second video plan?"Thinking like this requires minimalist thinking: what's the minimum amount of data needed to convey an idea? What's the minimum amount of information needed to make a point? Leave your thoughts on Todd's blog, and come back here tomorrow for a possible answer.[cta]
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
