What's the single best indicator of valuable content? What shows that your content is worthwhile?It's not social media influence scores or shares.It's not even website traffic or conversions.It's when someone else thinks your content is valuable enough to steal and repost on software piracy sites. (as shown above)Certainly, having your intellectual property rights violated can be upsetting, especially if it's one of the ways you're driving revenue for your company, but the implicit message is also that your content merits being stolen. Someone took the time and effort to share it in the most illicit venues on the Internet because they thought it was worthwhile and didn't feel like paying for it.Obviously, while this metric is certainly a valuable one, it's neither a reliable one nor one you should build a strategy around. So in the absence of a serious strategy for having your content stolen, what's the next best, most rational option? Put your content up for sale and see how many people purchase it.
If your content is worthwhile, there will be people who buy it, like it, and talk about it. On the other hand, if you put your latest eBook/white paper/download up for sale and there's absolutely no interest in it at all, then it might not be as compelling or as valuable to your audiences as you'd want. Rework it, sharpen it, until your audience believes it's worth paying money for.You have great content when you have content worth paying for.Christopher S. PennVice President, Marketing Technology[cta]
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
