While content from trusted publications is still a critical point of influence, the fragmentation of the media landscape and precision of search engines has drastically changed the way users consume stories. Pair that with a recent study that shows a staggering 90% of content published online receives zero organic search traffic.
The lifespan of earned media coverage is diminishing. Nearly all of the valuable content PR professionals develop and secure will never be found unless target audiences are tuned in at the exact moment it’s released.
That’s why PR strategies must be built and executed with SEO at the forefront.
This eBook unveils why SEO insights and techniques are so critical to PR as well as tactics to incorporate them to achieve peak search engine discoverability for earned, contributed and owned content.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
