Google announced a new experiment to assist journalism in stepping up its game, the News Lab. News Lab bundles Google's most popular storytelling tools together and guides journalists through a short online course to help them make the most of the Google toolkit:
Unsurprisingly, Google's News Lab is incredibly useful to anyone creating content and telling stories. Marketers and PR professionals need the best tools available for making content perform.In this short 10-minute video tour, learn what's inside Google News Lab and how it applies to marketers and communicators. Find out what modules you should pay most attention to, and what other resources can complement your understanding. Take your storytelling to the next level:
Find some other great tools that should be in the toolkit? Let us know in the comments.Christopher S. PennVice President, Marketing Technology[cta]
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
