As social media ad costs continue to grow, companies are needing to press harder on other growth levers for their D2C marketing. If approached with a modern ethos, PR can be one of them.
But what does "modern PR" mean? To us, it's not just pursuing media relations — or any tactic — blindly, but rather looking through the lens of where your audiences spend time and how you can be relevant in those spaces.
Not every campaign needs highly produced creative or to run across every single channel. But it does need to focus on extending across the right ones, with content that is useful and meaningful to its intended target. It also probably needs to marry earned, owned and shared media with paid campaign extensions.
Here, we reveal winning tactics behind three brands' D2C marketing and PR campaigns that drove real performance as well as success factors for any consumer campaign today.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
