2018 is here, and we're digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we'll look at 2 major trends in search marketing:
- Advanced PR Practitioners Embrace AI Fully
- The most advanced PR practitioners will embrace AI technologies and incorporate them into day-to-day work in order to survive and succeed. Laggards will quickly reach obsolescence.
- Solution: Hop aboard the AI/SEO the train now. Focus on natural language processing.
- SEO and PR Merge In Some Firms
- The difference between SEO and PR continues to blur as more SEO practitioners realize the need for human storytelling, and more PR practitioners quantify their work in SEO terms. This trend will only accelerate as search engines become ever more intelligent.
- Solution: Consider more diverse hires to bring SEO capabilities to PR and vice versa.
Stay tuned as we look next at social media in this series!Christopher S. PennVice President, Marketing Technology[cta]
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
