2018 is here, and we're digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we'll look at 2 major trends in owned media:
- PR Professionals Blindsided by Rich Media
- Media monitoring has traditionally been focused on digesting and interpreting text. As the dominant form of communication becomes rich - meaning audio and video - the PR profession is at serious risk of missing key trends if tools and vendors fail to adapt.
- Solution: Use the best monitoring tools combined with AI to digest rich media for you
- Content Avalanche Keeps Growing Bigger
- Content shock is about to exponentially explode. How will PR adapt to a world in which 10 times the content created today will be created in the near future?
- Solution: Create the best possible stuff - moderate doses of mediocrity simply get lost
Stay tuned as we look next at paid media in this series!Christopher S. PennVice President, Marketing Technology[cta]
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
