Sara Hood

Hi, I'm Sara. I head up our Chicago McDonald's program and support clients across our consumer practice.

I love to read and tell stories, stories about people and brands. I've had the great opportunity to do this with a diverse set of clients over the past 20 years — from Fortune 500s such as Cintas Corporation to luxury lifestyle brands such as Kalahari Resorts & Conventions to community nonprofits and lots of others in between.

I'm also a first-generation college graduate from a multi-racial Midwestern family and never shy away from solving difficult problems. I enjoy all genres of music and traveling, and I crush at 90s rap trivia.

My PR approach is simple: create a meaningful and purposeful narrative and bring it to life through cultural moments and content. I believe this formula, paired with expertise across a wide spectrum of B2C strategies and channels, is what's led to recognition from PRSA, The Shorty Awards, AdWeek and more — and I'm always hungry for that next impactful, award-winning campaign.

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