Rosalie Morton
Bio
Hi. I’m Rosalie. I lead the consumer practice at SHIFT, working with brands to build a connection strategy that makes use of the ever-expanding channels available to reach the audiences that matter most to their success. I also lead the channels team that executes this for clients at parent agency Padilla.
My teams and I work across sectors, analyzing data and insights to build plans, strategies and creative activations that flex the right channels for our clients’ audience makeup. This includes paid, earned, shared and owned mediums like display, connected TV, SEM, native, media relations, social media, influencers, livestreaming and more.
I’ve been doing this for more than 10 years, and I am particularly proud of the integrated, digital-first approach I've brought to campaigns for clients including Dole Food Company, McDonald's, Produce for Better Health Foundation, Sanofi Pasteur and Seafood from Norway, among others.
How I See It
"In today’s dynamic digital environment, we find new ways to reach key audiences every day. Our job is to stay on top of trends and unique opportunities and counsel our clients to be leading edge but, most importantly, strategic."
