Megan Gaffney
Bio
I'm part of our consumer practice, heading up our work with McDonald's regions around the country. I have over a decade of agency experience working with brands like TripAdvisor, Foxwoods Resort & Casino, Toyota and Evite to help them build storylines and campaigns that share their purpose and find ways to connect with customers' hearts and minds genuinely and with originality.
I believe that trust between a human and brand is complex and delicate, and I get most excited working alongside companies willing to engage and deepen their customer relationships in new ways. I love building communications programs that blend traditional PR with digital marketing and push the creative boundaries of what is possible while also using purpose-driven storytelling to drive meaningful awareness and business results.
How I See It
"PR is no longer just earned media. The multi-dimensional and multi-channel possibilities for how and where brands connect with their customers have never been more exciting. It's what I love to dig into with my clients."
Beyond the Bio
