Social media in the regulated environment of the pharmaceutical industry is a challenging task. But we’ve got you covered. SHIFT has put together a primer on pharmaceutical social media. The eBook deals with regulatory hurdles, crisis communications, measurement, constructing an internal team and much more. If you’d like the link to download the e-book, we’d request you do one of the following:
Pharma & Healthcare
Healthcare/Pharmaceutical
The pharmaceutical and biotech industries have changed dramatically in recent years. Gone are the days when life sciences companies could hope to pump the research pipeline with blockbuster drugs. Instead, pharmaceutical and biotech companies are directing resources to disease states with high unmet needs. This more targeted approach to medicine is the wave of the future in healthcare. It is no coincidence then that pharmaceutical marketing has shifted to mirror this personalized approach.
With more information than ever before available at their fingertips, patients are no longer mere spectators in the health decision-making process. Health decisions are highly personal and emotional. Because of this, patients hold pharmaceutical and biotech companies to a higher standard when it comes to social media engagement. Patients seek the involvement of healthcare companies in the form of useful information, meaningful dialogue and most importantly, compassion.
Of course, life sciences companies face significant hurdles when it comes to using social media. The regulatory environment and sensitive nature of the topic are just a few major obstacles. SHIFT Communications is accustomed to working with pharmaceutical and biotech companies to understand the regulatory environment, and is adept at handling issues such as adverse events. This will become increasingly critical in the face of pending FDA guidance on social media.
SHIFT understands that in addition to ROI, pharma companies now need to consider other decision-making frameworks such as Return on Health (ROH) for the patient. The patient should truly be at the forefront of every social media engagement strategy. Whether it’s clinical trial recruitment, pre-launch awareness building, product launch buzz, crisis communications or corporate branding, SHIFT understands how to successfully leverage social media to engage with doctors, insurance providers, investors, patient advocacy groups—and most importantly, patients—in an honest, transparent and compassionate manner.
The world of pharmaceutical marketing is changing. Are you changing with it?
SHIFT is.
