Public Relations | Global PR Services

Global Coordination – The SHIFT Approach to International PR

As an increasing number of mid-size and even small companies venture into overseas markets, the need for a global PR program rises. However, our Global PR Survey shows that the majority of global PR programs are deemed “unsatisfactory” by the people who manage them. According to the survey, it doesn’t make a difference whether these companies have engaged a global PR agency or a global network of affiliate agencies to run their international PR program.

The SHIFT approach to international PR combines the best of the two models and offers an additional asset: A global coordinator to secure consistent messaging and branding.

Here’s what the SHIFT model of global coordination entails:

SHIFT Agency Partners are private, independent, local – and handpicked by SHIFT to assure there’s a cultural fit with our client base

SHIFT acts as the lead agency in the U.S. and manages administration and billing

The global coordination model encourages cross-agency creativity and out-of-the-box thinking. Clients can also chose the agency partners and – at any point in the relationship – tap a different regional partner if needed.

SHIFT Communications is an award-winning, privately-held national public relations firm representing some of the best-known enterprise and consumer technology brands, including Akamai, Novell, Quantum, RealNetworks and Shimano. SHIFT pioneered the world's first Social Media News Release and Social Media Newsroom, changing PR forever. SHIFT Communications' 100+ employees are located in the Boston, Mass. and San Francisco, Calif. metros. For more information on SHIFT’s high-tech public relations and consumer public relations, visit http://www.shiftcomm.com