PR Agency | About SHIFT Communications

The “No Hype” Public Relations Agency

SHIFT Communications is the public relations agency that does what no other has dared to do: We measure our performance according to the impact that we have on driving your business forward.

It’s a powerful, versatile, highly logical concept. Yet, it's not one you'll find at any other public relations agency. That's because at SHIFT we have a smart No Hype policy.

The truth is that most other public relations agencies measure their success according to the press coverage they generate. Sure, it’s easy to measure, but ultimately, it ignores any impact upon the client’s business objectives.

Bottom-Line Results

We think it’s time that public relations offers more traction – more business traction. SHIFT PR programs generate revenue-enhancing results, and we measure our value accordingly.

So along with tracking media coverage, bylined articles and speaking engagements, we track our impact on such key business objectives as sales lead generation, event attendance, reseller inquiries and investment attraction — objectives that directly tie our PR to your bottom line.

Experience Delivers Success

We know how to work with public companies as well as private ones, and companies in all stages of growth. Our teams have run highly successful agency relationships with large, multinational organizations that compete in mature markets. The team has also delivered dazzling results for small venture-funded start-ups and helped bootstrapped ventures establish and capture market share.

Every Client is an “A” List Client

Unlike many other public relations agencies, SHIFT treats every client like an “A” list client.

Thanks to our innovative business model, every SHIFT client is guaranteed a strong, experienced account team that provides senior-level strategic counsel and exemplary tactical execution.

Since no single client is responsible for any more than a small percentage of our revenues, our employees are empowered to provide public relations programs that are fully integrated with each client’s own business strategies.

And you will find that we excel at providing PR, media relations and communications strategy that is both deeply insightful and unblinkingly honest.

It’s nice to be a public relations agency that can do business without the hype.

Learn more about our No Hype policy.

SHIFT Communications is an award-winning, privately-held national public relations firm representing some of the best-known enterprise and consumer technology brands, including Akamai, Novell, Quantum, RealNetworks and Shimano. SHIFT pioneered the world's first Social Media News Release and Social Media Newsroom, changing PR forever. SHIFT Communications' 100+ employees are located in the Boston, Mass. and San Francisco, Calif. metros. For more information on SHIFT’s high-tech public relations and consumer public relations, visit http://www.shiftcomm.com