Amanda Munroe
Bio
Hi, I’m Amanda. As co-lead of SHIFT, I work with our teams and clients to make sure everyone has the support they need for shared success.
I’ve spent 20 years working side-by-side with executive management teams at public and private technology companies to build high-performing communications and PR programs.
I believe that goals, data and analytics are essential to an effective communications program. My top priority for clients is to go beyond vanity PR. I always look at the business goal and build a bespoke plan to achieve it. That might mean coverage in The Wall Street Journal or a slew of other marketing channels, but I pride myself on giving the right counsel to drive real results.
I love solving problems and creating solutions, whether it’s helping a client get more leads, a business break into a new vertical, developing a meaningful executive talk track or helping a team member get a client covered by a certain publication.
How I See It
“Today, companies need to stand for something and be prepared to talk about it. I’m passionate about helping organizations articulate their larger purpose, form their opinions on what’s happening in the world and tell those stories to connect with their audiences.”
