COMBINING INSIGHTS & CREATIVITY
PR & communications strategy / channel strategy / PR platform
We build our programs on in-depth analysis that uncovers critical audience insights and competitive whitespace.
PR Strategy
Too many PR programs jump straight into generic tactics. Not ours. We practice Performance Communications, and it all begins with a sound strategy. Our approach to developing that is:
1) Purpose-built: We gain specificity on business challenges and objectives.
2) Data-driven: We analyze industry media coverage, content and search behavior to understand the market, audience and whitespace.
3) Ownable: We develop a PR platform that carves out a unique position and ensures that the products and ideas a company is selling fundamentally mean something to its audiences.
PR Program & Execution
With topline PR strategy set, we build out integrated storytelling campaigns and moments that span paid, earned, shared and owned media to ensure our message finds and activates its audiences.
We counsel clients on what it will take to get what they want — what the external communications strategy should be to achieve a business objective, what pitch angle will work to secure business press, what a company POV should be on a topic to create a buzz, and what channel to communicate each message through.
We love helping clients push into new areas to achieve their PR and business goals and reveling in the results together and using the learnings to tackle what's next.
